Apple‘s fresh CEO, Tim Cook, will hold a huge media event Oct. 4 to reveal the iPhone 5, All Things Digital bangs mentioning sources “familiar with the matter”.
If accurate, the presentation date of the next generation iPhone is steady with the recent wave of gossips demanding it will be released early in October.
According to the report, the sources claim that Cook will lead over the announcement — with the help of other key executives such as Phil Schiller, who contributed in such events previously as well — which would give this event even more importance. Cook must convince the shareholders, the viewers and Apple fans all over the world that he can sure-handedly take over the role of Apple CEO and company showman. This will be his first keynote as the CEO and the expectations for that particular job are, simply put, enormous.
It is not known whether Steve Jobs, who resigned from the role of Apple CEO in August, will be present at the event.
