7/18/2013

[MacNews] Digest Number 3066

4 New Messages

Digest #3066

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Wed Jul 17, 2013 9:00 am (PDT) . Posted by:

"prMac Mailer"

Awareness! Headphone App - Lifesaving Listening App gets Major Update - Published on 07/17/13

IMMEDIATE RELEASE

UK iPhone app developer Essency Limited, has announced V2.9.1 of Awareness!(R) The Headphone App. The innovative 'listening' street safety app was launched to tackle the growing problem of accidents caused by pedestrians wearing headphones and is nearing 250k downloads. V2.9.1 is the best version yet of the app with the audio-core totally rewritten to provide a massive boost in microphone volume, allowing users to hear warnings over even the loudest music.

London, United Kingdom - UK iPhone app developer Essency Limited, has announced V2.9.1 of Awareness!(R) The Headphone App. The innovative 'listening' street safety app was launched to tackle the growing problem of accidents caused by pedestrians wearing headphones and is nearing 250k downloads.

V2.9.1 is the best version yet of this innovative real-time iPhone app, with the audio-core totally rewritten to provide a massive boost in microphone volume, allowing users to hear warnings over even the loudest music.

"Awareness!(R) listens for danger when you can't"

Features Include:
* Rewritten audio core for massive increase in microphone volume
* Essency Real-Time Engine(TM) for instantaneous response
* One-touch music pause - just tap to listen
* iPhone 5 Retina Graphics
* Extensive code optimisation and iOS7 prep

Tackling Headphone Oblivion:
When headphones go on and the sound goes up, awareness of the outside world goes down. People die every day as they walk into traffic, lost in their music and oblivious to the warning honk of an oncoming vehicle. Commuters miss the cautioning shriek of an arriving tube or the 7.30 train. Phone calls and visitors get missed as people sit at home lost in their music. Children ignore everything as their ears are filled with music and games. Travellers miss flights as last calls go unheard.

A Global Problem:
In a study conducted by the Injury Prevention Journal, researchers found that the rise in popularity of handheld devices, has coincided with a sharp increase in the number of road and street accidents in which the victim had their hearing distorted, usually by listening to music via headphones. In 116 accidents reported, 81 of these resulted in death. In many of these cases, a warning sound or siren was given, but to no avail.

Solving the Headphone Oblivion Problem:
Awareness!(R) The Headphone App was built to solve the serious problem of 'Headphone Oblivion' by using the iPhone's headset microphone to automatically feed the outside world into a user's ears, allowing users to listen to their music or movies, yet remain fully world aware.

Spatial audio awareness is a lifesaver, as hearing is one of the most important senses we posses. Even in familiar environments such as the daily walk home from school or weight room at the gym, a lack of attention can prove fatal.

Awareness!(R) is an essential app for music listening pedestrians, drivers, cyclists, bikers, joggers, runners and others who need audio awareness for safety's sake.

Other Benefits - Hear and Talk while listening to music
Awareness!(R) lets users talk while wearing headphones, a major convenience these days when many earphones are embedded deep in the ears and are hard to remove. This function is also perfect on flights, when the stewards etc come around offering drinks.

The Update:
Awareness!(R) V2.9.1 is the best version yet of this innovative real-time street safety app. This the App's twelfth major update and along with lots of tweaks and full iPhone 5 Retina Graphics, the audio-core has been totally rewritten to provide a massive boost in microphone volume, allowing users to hear warnings over even the loudest music.

Robert Follis, CEO of Essency Limited, commented:
"I'm a firm believer in the power of technology and love the ways it can enrich everyday life. But along with this advancement comes danger, when multimedia becomes the focus of attention and other sounds are drowned out in favour of music or movies. That's why we wanted to create an app that lets users enjoy the benefits of their favourite music etc on-the-go, without compromising their safety in potentially dangerous situations."

Welcomed By Parents And Users:
The patented technology behind Awareness!(R) has been welcomed by thousands of parents who worry about their children listening to their devices while travelling on busy roads. Teenagers who insist on listening to music at top volume, further impairing their hearing and making them more vulnerable to road accidents, can stay safe with the simple download.

Awareness!(R) lets users hear the world around them, as they listen to Music, Games or Movies. The level and timing of the warnings / conversation is up to the user. The cutting edge solution to a very modern problem has already won rave reviews from parents, commuters and travellers alike.

One user commented;
"Awareness - So worth having. Being able to hear and react to surrounding environments while enjoying more music throughout the day. Must have."

Another user said;
"Excellent app, I use this every time I fly - It's an essential on my iPhone"
"Recommended to anyone out and about with their iPhone"

A Sunday Times UK TOP 500 App

Device Requirements:
* iPhone, iPod touch (2nd, 3rd, 4th and 5th gen) and iPad
* Requires iOS 4.3 or later
* This app is optimized for iPhone 5
* 5.1 MB

Pricing and Availability:
Awareness!(R) The Headphone App 2.9.1 sells for $6.99 USD / 4.99 GBP and is available worldwide through the Apple App Store. Review copies are available upon request.

About Essency
Founded in 2008, Essency Ltd develops cutting-edge mobile apps and more. Based in London, UK, the company operates globally, with outposts in Menlo Park and Melbourne.

Essency: http://www.essency.co.uk
Media Assets: http://www.robfollis.com/photolibrary/Essency/
Purchase and Download: https://itunes.apple.com/app/awareness!-the-headphone-app/id389245456
Awareness! The Headphone App 2.9.1: http://www.essency.co.uk/awareness-the-headphone-app/

Robert Follis Associates Limited is a PR Consultancy based in London UK, specialising in Consumer Electronics, Technology and Apps. Operating globally in English Language markets. Bases in London, Melbourne and Silicon Valley. Copyright (C) 2013 Robert Follis Associates Limited. All Rights Reserved. Apple, the Apple logo, iPhone, iPad, iPad mini, iPod touch, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###

Robert Follis
Owner
United Kingdom
prmac@robertfollis.co.uk

Facebook Profile: https://www.facebook.com/EssencyApps
Twitter Profile: http://twitter.com/awarenessapps

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Wed Jul 17, 2013 9:30 am (PDT) . Posted by:

"prMac Mailer"

Rediscover the Joys of Voice with VoiceBo - Published on 07/17/13

IMMEDIATE RELEASE

Fast Track Technologies today is proud to announce updated VoiceBo 1.0.8 for iOS. VoiceBo's reliance on individual voices brings an air of authenticity to all of its content, creating a highly personal experience. The platform is a perfect tool for those looking to cultivate an audience, or to communicate with others directly - an ideal platform for journalists, bloggers, artists and just about anyone else who wants to communicate more effectively and personally online.

New York, New York - Return to basics and get reacquainted with the authenticity of human voice with VoiceBo. A reactionary turn from the isolation and inefficiency of texting and email, VoiceBo is more than just a voice messaging platform, it's a community of real individuals from a colorful mix of backgrounds - sharing their ideas, dreams, interests and more through simple voice clips. Now, anyone can explore a world of engaging content and even contribute their own insights from their mobile device or desktop computer.

VoiceBo's reliance on individual voices brings an air of authenticity to all of its content, creating a highly personal experience. The platform is a perfect tool for those looking to cultivate an audience, or to communicate with others directly - an ideal platform for journalists, bloggers, artists and just about anyone else who wants to communicate more effectively and personally online. Users simply record a short voice clip of 5 minutes or less, called a "VoiceBo", and instantly upload their content to their personal feed. Those who prefer to explore VoiceBo's can stay in the know by following the feed of their favorite users or searching through VoiceBo's according to hash tag. Moreover, VoiceBo's can be shared outside the platform and across the globe via Facebook, Email, or Twitter.

"Typing can be very time consuming and often unproductive, yet speech is man's most natural and effective form of communication," said Brett Wilson, CEO of Fast Track Technologies LIMITED. "VoiceBo is a manifestation of this return to speech, a new way for people to share their personal content with an eager community of users who are keen to rediscover audible content and entertainment. From news shorts and investigative pieces, to personal anecdotes, stories and even songs, VoiceBo is the place to hear it all rather than the limitations of 140 characters of text."

VoiceBo Update Features
* Create and Share VoiceBo's almost instantly
* Flexible publishing capabilities allow for Direct or Public sharing
* Follow other users, Like and Comment on VoiceBo's and more
* Leave VoiceBo messages from anywhere across the globe
* Record VoiceBo's from almost any mobile device or desktop computer

VoiceBo is available for free on the iTunes App Store, Google Play, Mac desktop and Windows desktop.

Device Requirements:
* iPhone, iPod touch and iPad
* Requires iOS 5.0 or later
* This app is optimized for iPhone 5
* 5.8 MB

Pricing and Availability:
VoiceBo 1.0.8 is Free and available worldwide exclusively through the App Store in the Social Networking category.

VoiceBo 1.0.8: http://voicebo.com/
Download from iTunes: https://itunes.apple.com/app/voicebo/id538804878
Download from Google Play: https://play.google.com/store/apps/details?id=com.voicebo
YouTube Video: http://youtu.be/mtY-7xSL164
Screenshot 1: http://img.appular.com/VoiceBo/VoiceBoImages/SS1.jpg
Screenshot 2: http://img.appular.com/VoiceBo/VoiceBoImages/SS2.jpg

Founded in 2011, Fast Track Technologies Limited delivers leading audio-graphic software solutions to companies and consumers worldwide. With its flagship product, VoiceBo, the company is poised as a leader to expand its multi-platform digital audio offering, helping individuals maintain a streamlined method for continued verbal communication. VoiceBo delivers a flexible software architecture granting improved productivity and audience engagement. Copyright (C) 2011-2013 Fast Track Technologies Limited. All Rights Reserved. Apple, the Apple logo, iPhone, iPad, iPad mini, iPod touch, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###

Joanne Keo
Appular
646-670-6211
United States
Joanne@appular.com

Facebook Profile: https://www.facebook.com/VoiceBo
Twitter Profile: https://twitter.com/VoiceBo

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Wed Jul 17, 2013 11:45 am (PDT) . Posted by:

"prMac Mailer"

Dive into Yoga App Makes Splash With Yoga Fans - Published on 07/17/13

IMMEDIATE RELEASE

Internationally acclaimed yoga expert and teacher, Christine Martitz has incorporated her very successful yoga instructional DVD into Dive into Yoga 1.2 for iPhone, iPad and iPod touch. Martitz uses the power of video to demonstrate in real-time the postures that will elevate you to the next level of mind, body and spirit. Anyone can immediately harvest the benefits of yoga with 26 high-quality videos of Christine demonstrating the postures plus a breathing exercise.

New York, New York - Pick up your iPhone and begin a new journey to health, fitness, and a brand new lifestyle by tapping into the powerful yet easy-to-use Dive into Yoga app for iPhone, iPad and iPod. Christine Martitz, internationally acclaimed yoga expert and teacher, has incorporated her very successful yoga instructional DVD into the Dive into Yoga app so anyone can immediately harvest the benefits of yoga with 26 high-quality videos of Christine demonstrating the postures plus a breathing exercise.

Rather than using still shots, as most yoga apps do, Martitz uses the power of video to demonstrate in real time the postures that will elevate you to the next level of mind, body and spirit to being about wellness, fitness and contentment with self. In addition to fitness and well-being, Dive into Yoga will help the user control their cholesterol levels, reduce weight, normalize blood pressure, and improve cardiac performance.

Martitz, who began practicing yoga at age 11, has been a multi-lingual yoga instructor for more than 25 years. She was first encouraged to incorporate her expertise into an instructional DVD by the late Helen Gurley Brown, highly acclaimed and beloved author, publisher and editor.

Helen Gurley Brown took private yoga lessons in her home from Martitz once a week for 13 years. Gurley Brown benefited so much from that instruction that she not only urged Martitz to produce an instructional DVD, but also insisted on recording the introduction.

The DVD was produced by 3 time Emmy Winner David Seeger who works for all the major networks and is about to come out with his own show. David Seeger is the CEO of Today Video Inc., where he has been working with Beyonce, Justin Bieber, Bon Jovi and Britney Spears, Justin Timberlake, Cee Lo Green, Charlie Sheen and Jeremy Irons, to name a very few.

Following the success of the DVD, a friend read about apps in the Apple magazine and insisted that a yoga app was the next logical step for Martitz in spreading the benefits of yoga to far more people and to make it easy for anyone to do yoga each day in their home and while traveling. The Dive into Yoga app that resulted can now be found in the Apple Store for iPhone, iPod touch, and iPad.

"The down to earth teaching style I use in the app will allow you to enhance your yoga practice," says Martitz, "and get the feeling of a yoga vacation or retreat in the comfort of your own home and become a healthier you in the process."

Martitz says the app is especially useful because it contains 26 poses in video format but has the ability to view just one clip so the user can study a particular pose. Playing all the clips will produce an amazing workout, and users can also customize their own yoga set by selecting clips and saving them to a set. The app is available in English and/or German language versions.

Martitz, who currently teaches in New York City, has taught yoga in English, German and Spanish throughout Europe, Asia, North and South America. This summer Christine is teaching private and group yoga classes in the Hamptons. In addition to having been the private yoga instructor for Helen Gurley Brown, Martitz provides yoga training to several other celebrities. She is also a scuba diver and has competed in three New York City Marathons. The Dive into Yoga app is being promoted by Scott Lorenz of Westwind iPhone App Publicity.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 3.1.3 or later
* 346 MB

Pricing and Availability:
For a limited time, Dive into Yoga 1.2 is Free (Reg $3.99) and available worldwide exclusively through the App Store in the Health & Fitness category.

Dive into Yoga 1.2: http://www.DiveIntoYoga.com
Download from iTunes: https://itunes.apple.com/app/dive-into-yoga/id358053643
Screenshot (Select Pose): http://a2.mzstatic.com/us/r1000/042/Purple/f0/e0/58/mzl.szmlpodx.320x480-75.jpg
Screenshot (Asanas): http://a5.mzstatic.com/us/r1000/040/Purple/c6/db/62/mzl.plngnbpz.320x480-75.jpg
App Icon: http://a2.mzstatic.com/us/r1000/036/Purple/43/9f/a4/mzi.egcuyhmr.175x175-75.jpg

A certified yoga instructor for 25 years, Christine Martitz has offered classes in English, German, and Spanish throughout Europe, Asia, North and South America. She now offers classes in New York City, and will spend the summer offering private lessons and group training in the Hamptons. She is willing to provide private and group lessons to anyone who contacts her after visiting her website. Martitz is also a scuba diver and an accomplished athlete who has competed in three New York City Marathons. Martitz has been featured by numerous media outlets including Harper's Bazaar and multiple times in Germany's Fit For Fun, SHAPE and YOGA AKTUELL as well as in FOCUS and can also be seen daily on Judge Judy doing yoga in Central Park before they blend back into the court room. All Material and Software (C) Copyright 2013 Christine Martitz. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other
trademarks and registered trademarks may be the property of their respective owners.

###

Scott Lorenz
Media Contact
734-667-2090
United States
scottlorenz@iPhoneAppPublicity.com

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Wed Jul 17, 2013 11:45 am (PDT) . Posted by:

"prMac Mailer"

Celebrity Pics Quiz Off to a Good Start - 1000 Downloads Per Hour - Published on 07/17/13

IMMEDIATE RELEASE

Celebrity Pics Quiz, released today by evertap, is off to a good start with download numbers over 1000 downloads per hour! Join your friends and family in playing the hottest new celebrity quiz for iPhone, iPad and iPod touch! The simple and addicting gameplay is paired with the challenge of guessing a celebrity by removing tiles from a screen capture. The game starts with the Top 10 Most Famous Actors and continues to a total of 7 other levels such as Richest Actors & Most Beautiful Actresses.

Tampa Bay, Florida - Celebrity Pics Quiz, released today by evertap, is off to a good start with download numbers of over 1000 downloads per hour! Join your friends and family in playing the hottest new celebrity quiz for iPhone, iPad and iPod touch!

Evertap has committed to donate one penny ($0.01 USD) for each download that Celebrity Pics Quiz gets within the first few days of launching. The more downloads the app receives, the more money that a very special charity will receive. Do your part in helping out charity today and getting an awesome free game in the process.

If you haven't heard about the Celebrity Pics Quiz game yet, here's a quick description:

The simple and addicting gameplay is paired with the challenge of guessing a celebrity by removing tiles from a screen capture. The game starts with the Top 10 Most Famous Actors and continues to a total of 7 other levels such as Richest Actors, Most Beautiful Actresses, and Top Young and Old Actors.

While moving through each level, gain points by removing as few tiles as you can to guess which celebrities photo is featured. Each additional level is locked and requires a minimum score to access making the app more challenging throughout the game. Celebrity Pics Quiz is guaranteed to be hours and hours of fun for you and your family with puzzles featuring top celebrities.

Device Requirements:
* iPhone, iPod touch and iPad
* Requires iOS 4.3 or later
* 25.2 MB

Pricing and Availability:
Celebrity Pics Quiz 1.0 is Free and available worldwide exclusively through the App Store in the Games category.

evertap: http://evertap.com
Celebrity Pics Quiz 1.0: https://itunes.apple.com/app/celebrity-pics-quiz-free-celeb/id642859475
Artist Link: https://itunes.apple.com/artist/best-free-and-fun-games-llc/id499344659
Screenshot: http://evertap.com/wp-content/uploads/2013/07/Screen-shot-2013-07-09-at-1.15.53-PM.png
App Icon: http://evertap.com/wp-content/uploads/2013/07/celebpicsquiz.png

evertap creates the best free and fun games that you can take anywhere, and play anytime. Whether you're stuck in a boring classroom, killing time on your lunch break, or just looking for a quick escape, evertap games are sure to entertain you. Copyright (C) 2013 evertap. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###

Stephan Noack
VP of Operations
United States
stephan@evertap.com

Facebook Profile: http://facebook.com/evertap
Twitter Profile: http://twitter.com/evertap

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