12/14/2012

[MacNews] Digest Number 2740

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Digest #2740

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Fri Dec 14, 2012 3:03 am (PST) . Posted by:

"prMac Mailer"

StudyPad launches Splash Money app for iPad; Counting Coins and Bills - Published on 12/14/12

IMMEDIATE RELEASE

StudyPad introduces Splash Money 1.1 for iOS. Winner of the Tabby Awards, this new interactive app for school kids helps them use money in everyday life. The app covers the full range of Money concepts divided into eight interactive lessons and quizzes including: Identifying Coins, Calculating the value of Coins, Counting Coins, Making Change, Quarters and Half Dollars, Money in Dollars, Adding/Subtracting Money and more. This fun app actually delivers on the promise of education on iPads.

Redwood City, California - StudyPad is back! After the roaring success of Splash Math series of apps with more than 3 million kids, StudyPad is launching Splash Money 1.1 today to further its ambitious stab of empowering the school kids to conquer the world of math gaffes. Studypad publishes fun apps that are making a serious impact on elementary school learning.

Splash Money is a fun app that actually delivers on the promise of education on iPads. Used by more that 3 million kids, 10K teachers in 6K schools in the US, StudyPad has been able to achieve the right mix of engagement and academic rigor in their apps.

Having sussed out the pain points of elementary kids in understanding the concept of money, StudyPad is coming out with its new app - Splash Money for iPad. As the latest addition to Splash Math Grade 1-5 series of apps, this new application interactively teaches school kids everything about money - from identifying coins and bills, to making change in real life scenarios.

"We get thousands of feedback emails from parents and teachers about kids suffering from math faux pass. We are excited to be the first in market to offer a full-featured interactive app that offers engaging practice and interactive lessons to kids with a natural voice-over, dynamically generated examples, email reports, all in one app" said Joy Deep Nath, Co-founder, StudyPad.

Splash Money is ideal for school kids between the age group 4 - 9 years. This app covers the full range of Money concepts divided into eight interactive lessons and quizzes:
* Identifying Coins - Pennies, Nickels, Dimes, Quarters, Half Dollar, Dollar
* Calculating the value of Coins
* Counting Coins
* Quarter and Half Dollar
* Money in Dollars
* Making Amounts
* Adding/Subtracting Money
* Making Change

Splash Money is ready to grip the pulse of elementary kids with its Brownie points - fun prizes. The kids practicing the math problems would earn coins by answering questions correctly, and then can accessorize, poke and play with the mascot. The app offers multiple accessories to add to the fun - cool shades, tiaras, coronets, shoes and much more!

Not only do Splash Money fun-filled worksheets make the lives of school kids easier, but also for parents or teachers, who can subscribe to weekly email reports to track their kid's progress. Studypad apps are a huge hit with in Schools. Over 10,000 teachers and 6,000 schools all across the 50 states use them. StudyPad has been able to get the right mix of engagement and academic rigor in their apps and teachers are reporting significant improvement in the test scores.

Device Requirements:
* Requires iPad with iOS 5.0 or later
* 97.5 MB

Pricing and Availability:
Splash Money 1.1 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Education category.

StudyPad: http://www.studypadinc.com
Splash Money 1.1: http://studypadinc.com/splash-money/
Purchase and Download: https://itunes.apple.com/app/splash-money-counting-coins/id579562378
Splash Math Reviews: http://studypadinc.com/reviews/
YouTube Video: http://www.youtube.com/watch?v=GDGirYN2EyA
App Icon: http://studypadinc.com/wp-content/uploads/2012/12/splash-money.png

With its inception in 2010, StudyPad is a premier education technology company that has successfully infused creativity into content design and development to build an ecosystem where students, teachers and parents seamlessly interact. StudyPad has been accredited with various awards for its pioneer technology-powered education apps. StudyPad has earned some of the most coveted awards in education apps category including: (1) Best Elementary Student App (2011), by BestAppEver online and (2) Tabby Award 2012 for Best Education and Training App category. Copyright (C) 2012 StudyPad. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###

Mayank Jain
Co-founder
6502412124
United States
mayank@studypadinc.com

Facebook Profile: http://www.facebook.com/splashmath
LinkedIn Profile: http://www.linkedin.com/company/1985401?trk=tyah
Twitter Profile: http://twitter.com/#!/splashmath

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Fri Dec 14, 2012 3:32 am (PST) . Posted by:

"prMac Mailer"

Leminder App Released - Perfect Timer for Your Kitchen - Published on 12/14/12

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Toxico today introduces Leminder 1.0, its brand new countdown kitchen timer developed exclusively for iOS devices. Leminder features numerous handy notification options and adjustable updates frequency. With app's minimalist and stylish interface and useful features it is extremely easy to set the timer and keep track of the remaining time. The timer can be set for any time period up to 24 hours and is sure to become an essential tool both for aspiring cookers and experienced chefs.

Minsk, Belarus - Toxico today is happy to announce the release of its new app called Leminder. Leminder is a countdown kitchen timer with numerous handy notification options and adjustable updates frequency. The timer can be set for any time period up to 24 hours and is sure to become an essential tool both for aspiring cookers and experienced chefs.

Leminder allows everyone bake, fry or boil any dish without checking up on the cooking progress every 5 minutes, thus allowing to fully focus on other activities. With app's minimalist and stylish interface and useful features it is extremely easy to set the timer and keep track of the remaining time. The time tracking options include: an hours, minutes and even seconds indicator right inside the app, a regularly updated badge on the app icon showing the time left, and sound alerts with customizable frequency. Moreover, Leminder makes it virtually impossible to miss the time X, by setting off a loud repeating alarm.

The application field of Leminder is much wider than cooking and isn't limited to the kitchen walls. Users can find it helpful while performing daily workouts, studying, napping or doing anything else that needs a thorough time control.

"We are really excited about the release of Leminder as it's our very first iOS app." - says Alex Lelchuk, CPO of Toxico. "We've done our best to make it a perfect timer that is simple and functional, and we hope users will enjoy it."

Device Requirements:
* Compatible with iPhone, iPod touch, and iPad
* Requires iOS 4.3 or later
* This app is optimized for iPhone 5
* 9.2 MB

Pricing and Availability:
Leminder 1.0 is $0,99 and is available worldwide exclusively through the App Store in the Utilities category.

Leminder 1.0: http://www.leminder.com
Purchase and Download: https://itunes.apple.com/app/id585634853
Screenshot: http://leminder.com/promo/ipad-1.png
App Icon: http://leminder.com/promo/512x512.png
Press Kit (zip): http://leminder.com/promo/presskit.zip

Toxico is a small but ambitious development company based in Minsk, Belarus. Relying upon their extensive knowledge and experience, Toxico team strives to deliver high quality casual mobile apps. The mission of the company is to release products that make process of dealing with everyday routine easy and enjoyable. Copyright (C) 2012 Toxico. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###

Alex Lelchuk
Chief Product Officer
Belarus
alexey.lelchuk@ocsico.com

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Fri Dec 14, 2012 4:00 am (PST) . Posted by:

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Free Video Gives App Marketing Tips for $2 Billion Holiday Season - Published on 12/14/12

IMMEDIATE RELEASE

Helping mobile app developers and appreneurs cash in on the $2.4 billion opportunity over the holiday season, AppClover and Marketing Your App today announce a special video presentation with tips and strategies for generating more downloads and sales during this critical time of the year. This free video interview, available on the AppClover website, gives creators of iPhone, iPad, and Android apps 5 marketing strategies for maximizing their returns during the holiday season.

Garden Grove, California - Helping mobile app developers and appreneurs cash in on the $2.4 billion opportunity over the holiday season, AppClover and Marketing Your App today announce a special video presentation with tips and strategies for generating more downloads and sales during this critical time of the year.

The free video interview, available on the AppClover website, gives creators of iPhone, iPad, and Android apps 5 marketing strategies for maximizing their returns during the holiday season. Tips are presented by Len Wright and Matthew Lutz of AppClover, and Matt Palmer of Marketing Your App.

"The time between Christmas and New Years is a the single biggest time of the year for appreneurs," said Len Wright, CEO of AppClover. "In our new video, we show you exactly how to boost your exposure and sales with smart app marketing tactics that anyone can use."

The numbers are impressive: Between Christmas and New Year 2011, over 20 million new mobile devices were activated. These new customers lead to huge downloads of over 1.2 billion apps.

App sales this year are expected to be even larger. According to a Chartboost prediction, 2 billion apps will be downloaded this year over the Christmas week, making a revenue of $2.4 billion in just seven days. This is the same as the estimated revenue of the Apple App Store for the entire year of 2009.

"App developers need a strategy going into the holiday season to capitalize on the many people worldwide who will receive a new iPhone or iPad and people who will be given iTunes gift cards," said Matt Palmer, CEO of Marketing Your App. "It's a once-a-year opportunity that can't be missed if you're looking to maximize your sales."

The news comes as many developers scramble to submit their apps to Apple for review before the shutdown of the App Store. Between December 21 and 28, Apple will not be reviewing new or updated apps and no price changes or releases can be made. The video explains how the "App Store Freeze" can mean huge visibility for developers who act quickly.

Other features of the special video presentation include:
* Marketing ideas to reach holiday shoppers
* App updates that generate more downloads
* How to target users for more sales
* Simple ways to stand out and get noticed

In addition, the video offers a brief introduction to the new App Traffic Academy course, which shows the fundamentals to bigger app profits. Developers learn proven strategies to take their app businesses to the next level by attracting more attention, downloads, and sales both inside and outside of the App Store.

This latest effort is part of AppClover and Marketing Your App's combined mission to provide app developers with a wide range of helpful app marketing tips and resources. Through their websites, podcasts, and courses, the companies strive to empower appreneurs to make their mobile apps successful and profitable.

AppClover: http://appclover.com/
Holiday App Marketing Video: http://appclover.com/appy-holidays-everyone/
App Traffic Academy: http://apptrafficacademy.com/
Marketing Your App: http://www.marketingyourapp.com

Based in Anaheim, California, AppClover LLC was co-founded in 2012 by Len Wright and Matthew Lutz. The company has an energetic passion for building strong, value-based relationships, while creating win-win deals that always embody their philosophy of service and integrity. Based in Cambridge, Massachusetts, Marketing Your App is a mobile marketing company helping iPhone, iPad, and Android developers successfully sell their applications. Their marketing solutions help apps get more exposure, new customers, and increased sales in the iTunes App Store or Google Play. Copyright (C) 2012 AppClover and Marketing Your App. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###

Matthew Lutz
Co-Founder and COO
714-927-3032
United States
matt@appclover.com

Facebook Profile: http://www.facebook.com/AppClover
LinkedIn Profile: http://www.linkedin.com/in/jvconnector
Twitter Profile: http://twitter.com/appclover

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