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1.: 24U Software releases FM Bench From: prMac Mailer

2.: MemoTrainer 1.0 for Mac OS X - Memory training and development From: prMac Mailer

3.: Fashion Powerhouse Raves about New Free DressApp From: prMac Mailer

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1.: 24U Software releases FM Bench

Posted by: "prMac Mailer" prservices@prmac.com

Sat Feb 4, 2012 6:00 am (PST)

24U Software releases FM Bench - Published on 02/04/12

IMMEDIATE RELEASE

24U Software announces an immediate availability of 24U FM Bench for FileMaker Pro 11. 24U FM Bench is a complete solution for optimizing FileMaker solutions. It helps developers with the whole optimization process from benchmarking through analyzing, identifying bottleneck, optimizing, and reporting results. 24U FM Bench can be also used to monitor, analyze, and optimize business processes, as long as these processes can begin and end with performing some action in a FileMaker driven IS.

Prague, Czech Republic - 24U Software announces an immediate availability of 24U FM Bench for FileMaker Pro 11, your straight way to fast optimized FileMaker solutions

24U FM Bench is a complete solution for optimizing FileMaker solutions. It helps developers with the whole optimization process from benchmarking through analyzing, identifying bottleneck, optimizing, and reporting results. 24U FM Bench can be also used to monitor, analyze, and optimize business processes, as long as these processes can begin and end with performing some action in a FileMaker driven information system.

24U FM Bench was first previewed by 24U at FileMaker Developer Conference 2011 and introduced a new way of thinking about optimizing FileMaker solutions. It is developed around the idea of the "Marvelous Optimization Formula" and utilizes the methodology of finding bottlenecks, commonly used in the manufacturing industry to optimize the manufacturing processes for shortest possible lead times and highest possible throughput of production lines.

24U FM Bench 1.0 includes:
* FM Bench Detective, the ultimate benchmarking tool for FileMaker solutions, that precisely measures execution time of their scripts and calculations and produces a detailed log that can be further analyzed by FM Bench Analyzer

* FM Bench Assistants, a quick guide to carefully selected and tested 3rd party tools that can be used to minimize the time needed to deploy FM Bench Detective to an existing solution, and help to make FileMaker developer's regular work generally much more efficient

* FM Bench Analyzer, the key of the product that lets developers analyze data recorded by FM Bench Detective down to the depth of individual user actions, smartly identifies the real bottleneck of a measured solution based on precisely set parameters, and finally reports the optimization progress for the purpose of proving the results to management and customers

* FM Bench Optimizer a comprehensive resource guide to available articles, videos, seminars, and other training materials for learning how to optimize specific parts of any solution

* 24U Toolbox Plug-In, the core component used for precise timestamp recording

24U FM Bench changes the optimization tactics from try-fail to systematic bottleneck elimination

According to the results of HOnza Koudelka's public poll, 73 % of FileMaker developers optimize their solutions by intuition. This is the common try-and-fail approach, that often leads to spending days, weeks, or even months trying to optimize a solution, while only hoping for some success.

24U FM Bench changes this approach to systematically applying proven system commonly used in the manufacturing industry, which is guaranteed to provide results in consistently efficient way.

24U has recently applied FM Bench to a critical module of its own solution and was able to make this module more than twice as fast after spending less than 17 hours of work, only thanks to applying the system of identifying the real bottleneck, and then optimizing it.

Since the first version of 24U FM Bench Detective, the benchmarking part of FM Bench, has been released, many FileMake developers started to optimize their solutions.

Steve Sanders commented on the 24U FM Bench Detective's website: "I keep track of my Custom Functions in a database. When a Custom Function is revised, I compare some "Sample In" results to previous "Sample out" results to see if I have caused an error during the revision. I also want to compare the execute times to the previous revision. That lets me know if I have optimized or slowed down the Custom Function. I used to use "Extra Suites" on the Mac for this but it was very cumbersome as I had to find and remove my own overhead. I could only get an approximate overhead value. FM Bench will be ideal to re-implement this in a clean manner."

Edward McPike Jr. commented on FM Bench Detective: "It's funny - I actually did this for myself about six months back when I had performance issues... I never developed a good interface for me to analyze my own data - I just perused through the data to get a feel for where my bottlenecks were. So I was intrigued by your solution since I saw the Analyzer in the video. Plus, you grab more info than I do, which could be useful."

Rob Poelking commented on optimizing FileMaker solutions in general: "I'm in the same boat with a vertical market solution that I've been developing for a company for 5 years now. It is so inefficient!! I will be rebuilding from the ground up and I want to know what to avoid when rebuilding it."

Agnes Riley of ZeroBlue Technology Solutions commented on the blog HOnza's Bits @ 24U: "Optimization is a great thing, and I think greatly undervalued. A lot of times we, developers, do not have the time to go through a finished solution and optimize it unless there's a complaint that we react to. FMBench will hopefully help us be more proactive."

Marcus Wilson of STRUCterre wrote about FM Bench: "I have been able to implement a quick and dirty analysis of my solution under development, and after reviewing videos of your presentation at the Pause on Error conference ( very interesting stuff ) your analysis tool appears to be fairly mature for snapshotting the log file and presenting script analysis and debug point information."

Brent Hedden of Nth Generation Computing commented on the FM Bench website: "I was Beta testing this product, and I can vouch for this! This beta didn't even include the bottleneck finder, which by the looks of things is going to be the *real* useful part of this product. The asking price is worth it just for the plugin, let alone all of the useful programming HOnza and his team have done. Sure, you can create something similar to this by yourself (and I've tried!), but this is a very elegant solution that is a real value when compared to your development time and user satisfaction."

Serious developers have always cared about the performance of their solutions. But it took them too much effort to actually measure the performance of everything so they did that mostly only when issues appeared. With 24U FM Bench FileMaker developers can improve not only the theoretical but also the perceived performance of their solutions dramatically in almost no time compared to "optimizing by intuition", and they can do it repeatedly, with proven results.

Software Requirements and Compatibility:
* 24U FM Bench requires Mac OS X 10.4 or newer and FileMaker Pro 10v3 or newer on the Mac platform. Recommended is Mac OS X 10.6 Snow Leopard and FileMaker Pro 11v4 Advanced.

* Windows XP SP3 and FileMaker Pro 10v3 are minimum requirements for using the tool on the Windows platform. Windows 7 and FileMaker Pro 11 Advanced are recommended.

* 24U FM Bench uses 24U Toolbox Plug-In to measure precise timestamps and to store collected data to the FM Bench Log. The plug-in is included in the 24U FM Bench distribution.

Availability and Pricing:
24U FM Bench is available since Wednesday, February 1, 2012. A license for 1 FileMaker Server and unlimited number of users is currently being offered to early adopters at a discounted price of US$997 with extra bonuses worth of over US$2,000 and a 30 days money-back guarantee of customer satisfaction. 24U FM Bench will sell for US$1,177 for 1 server and unlimited users starting form Thursday, February 9, 2011, after the special introductory offer is closed.

24U Software: http://www.24usoftware.com/
24U FM Bench: http://FMBench.com/
Purchase 24U FM Bench: http://fmbench.com/buynow
More about 24U Licenses: http://www.24usoftware.com/licenseguide
Public Poll Results: http://twtpoll.com/iocfcv
Recent Case Info: http://24usw.com/17hrs2double

24U Software offers solutions for people, not for computers! With FileMaker experience reaching back into the early 90's and developing FileMaker plug-ins since 1997, 24U has become recognized a key vendor of plug-ins for FileMaker Pro. Dedicated to creating the easiest to use FileMaker plug-ins... Optimizing performance of FileMaker solutions... Inventing unique iOS applications... Helping organizations to get more out of their technologies... We connect the dare of education with the experience of industry to achieve the impossible. Copyright (C) 2012 24U Software. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###

HOnza Koudelka
Software Division Manager
00420224910892
Czech Republic
PR@24uSoftware.com

Facebook Profile: http://www.facebook.com/24Usro
LinkedIn Profile: http://www.linkedin.com/company/616182
Twitter Profile: http://twitter.com/24u

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2.: MemoTrainer 1.0 for Mac OS X - Memory training and development

Posted by: "prMac Mailer" prservices@prmac.com

Sun Feb 5, 2012 3:15 am (PST)

MemoTrainer 1.0 for Mac OS X - Memory training and development - Published on 02/05/12

IMMEDIATE RELEASE

BSoft introduces MemoTrainer 1.0, its new memory training and development program for Mac OS X. Do the seemingly easy exercise on the regular basis. Featuring a simple and user-friendly interface, with MemoTrainer players push buttons in the determined order and to try to do it in the shortest possible time. The program determines the time for exercise completion and the number of possible mistakes. Brainiacs can advance into "Professional" mode to increase their memory capacity even more.

Omsk, Russian Federation - BSoft is pleased to introduce MemoTrainer 1.0, its new memory training and development program for Mac OS X.

Memory is one of the most important human functions. And every person comes across the situation when the memory fails. We cannot remember the actor's name or we forget to send birthday greetings to somebody. But there are moments when such mistakes lead to catastrophic consequences when it's about the work of responsible personnel. These are doctors, pilots, military men, processing station operators, special services stuff etc.

Our memory just like our muscles needs training. Of course we have natural trainings when we go through different life experience, but if memory needs to be improved in a fast and radical way, the special means are to be used - trainers.

MemoTrainer program is developed specifically for memory training and development. Memory development consists in repetition of especially developed exercise during the minimum possible time with the floor amount of mistakes. It's necessary to push randomly arranged blue and red buttons for the exercise to be done. The program determines the time for exercise completion and the number of possible mistakes.

The program has a simple and user-friendly interface, you can intermit the exercise (if you are being distracted) and you can also use tips. The program saves the Top 10 results that will allow you to follow your results. When you see that you have achieved the highest level of the basic mode, you can advance into "Professional" mode to increase your memory capacity even more. After regular trainings with MemoTrainer, you'll realize that there are less and less times when you forget something.

Language Support:
* US English and Russian

System Requirements:
* Mac OS X 10.5 or later
* 64-bit processor
* 0.6 MB

Pricing and Availability:
MemoTrainer 1.0 is only $0.99 (USD) and available worldwide exclusively through the Mac App Store in the Games category. Review copies are available upon request.

BSoft: http://bsoft-company.com/
MemoTrainer 1.0: http://www.bsoft-company.com/memotrainer-osx
Purchase and Download: http://itunes.apple.com/app/memotrainer/id486046513?mt=12
Screenshot: http://a1.mzstatic.com/us/r1000/073/Purple/d5/8e/f5/mzl.epwsgegc.800x500-75.jpg
Application Icon: http://a1.mzstatic.com/us/r1000/115/Purple/fc/4a/8a/mzi.nyizoboj.175x175-75.png

Based in Omsk, Russian Federation, BSoft is a privately held, young company founded in April of 2009. The company specializes in mobile software and e-books. Copyright (C) 2009-2012 BSoft. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###

Andrey Bykov
Manager
Russian Federation
post@bsoft-company.com

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3.: Fashion Powerhouse Raves about New Free DressApp

Posted by: "prMac Mailer" prservices@prmac.com

Sun Feb 5, 2012 6:00 am (PST)

Fashion Powerhouse Raves about New Free DressApp - Published on 02/05/12

IMMEDIATE RELEASE

DressApp, a new free smart fashion dress up game was recently launched on Apple's App Store. DressApp has made a solid entry into Apple's App Store and gained media recognition. Italian fashion powerhouse Style.it features DressApp and recommends it. Designed especially for young girls and kids with relatively easy puzzle games, DressApp features four supermodels from the leading fashion capitals of the world. Dress up each model in style.

McLean, Virginia - DressApp, a new free smart fashion dress up game was recently launched on Apple's App Store. DressApp has made a solid entry into Apple's App Store and gained media recognition. Italian fashion powerhouse Style.it features DressApp and recommends it.

Serena Gallucci of Style.it writes: "DressApp is when fashion becomes a game and a game becomes an app."

DressApp is purely for fun and entertainment, designed especially for young girls and kids with relatively easy puzzle games. The graphics are impressive, really bright and colorful to attract kids.

Once you have created the outfit of your choice you can then play a few short games. The object is to bet your friends who also play on the leaderboards with the gaming center. Compete by finishing the patterns of clothing and accessories that were found in the dress-up portion of the game.

DressApp is a universal app designed for iPhone, iPod touch and plays in HD on the iPad. Take advantage of the free launch special and download the new fashion game.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.2 or later
* Universal Application
* 8.1 MB

Pricing and Availability:
DressApp 1.1 is free for a limited time, exclusively through the App Store in the Games and Entertainment categories.

DressApp 1.1: http://iconcorp.com/apps/dressapp.htm
Download from iTunes: http://itunes.apple.com/app/dressapp/id469821062
Media Review: http://technocouture.style.it/2012/01/13/dress-app-a-parigi-new-york-tokyo-e-milano/
Screenshot: http://a4.mzstatic.com/us/r30/Purple/be/8d/24/mzl.lfrismpo.320x480-75.jpg
App Icon: http://a2.mzstatic.com/us/r30/Purple/69/e3/3f/mzm.rtasguri.175x175-75.jpg

ICON, LLC is a technology company with extensive expertise in intelligent software development. ICON, LLC is focused on emerging technologies for mobile enterprise applications. Copyright (C) 2012 ICON, LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###

Walt Boland
PR Manager
United States
dressapp@iconcorp.com

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